Concept & Direction
Rates starting at $50/hour
The early stages of design development (Concept & Direction) are crucial. I believe that captivating design starts with a strong foundation and lasting inspiration.
It is important to first understand what goals you are trying to accomplish for your brand. This includes defining your story, mission, target customer and brand morals. From here, we will next decide on design inspiration. What will your collection/brand be rooted from? (Nature, Science, Architecture, Light/Shadows, etc.) At this stage, I will then create mood/inspiration boards that convey the overall feeling and concept of the collection. The mood board will next lead us into deciding on collection color ways, fabrications, trims, etc. Trend research is another important aspect of this stage in design development. Finally, I will research prices, designs, and fabrications/ trims of competitors in the same market as your brand.
A mood board serves as the road map for a designer. We use this compilation of creative information to then begin designing the actual garments.